GLG for Technology

Transforming the way technology leaders conduct product and buyer research

Insights from Leading Information Technology Decision-Makers

GLG enables technology companies to conduct panel-supported, primary market research. Our proprietary network of over 700,000 subject matter experts from Fortune 1000 and small and medium enterprises spans C-suite executives, IT decision-makers, decision influencers, business partners, developers, and more. Our best in class panels participate in qualitative and quantitative engagements that help you understand how purchasing decisions are made.

Understand willingness to buy or switch to your product

Gain insights on how to best launch and price your product when going to market

Learn how to react to the shifting needs of buyers and potential buyers

Benchmark the competition and changing landscape within your market

Why work with GLG Technology?

Best-in-Class IT & Business Decision-Maker Populations

GLG’s panel is the largest of its kind, growing daily through our over 150-person strategic recruiting team. Expert knowledge can be leveraged by you or through ad-hoc support from our services teams.

Focused Research Methodologies

GLG uses leading qualitative and quantitative methodology to deliver innovative solutions. Our capabilities in advanced analytics and executive-level reporting enable our clients to deliver cutting-edge insights to their stakeholders.

Dedicated Project Service Teams

Our team includes in-house methodologists who have consulting and market research experience. We are dedicated to the daily servicing of our clients’ research project needs, including the ad-hoc recruitment of experts for general and niche populations.

Timely Delivery

Consultation scheduling occurs as quickly as 24-48 hours, and survey insights are delivered in as little as two weeks. Scoping and contract execution can occur within one week for end-to-end project work.

Go to market with the confidence that comes from true clarity.

Message Testing

Master your buyers’ decision-making process and craft messages designed to appeal to their shifting needs

Defined measurement of business and customer behaviors
Executed with a focus on speed to insight

Pricing Research

Survey expertise to help you prioritize your feature road map and understand your customers’ willingness to buy

Variety of methods to support mature products and new market entry
Includes feature optimization, bundling, and pricing simulation
Highly customized panels, matched with your specific buyers

Read how a client found the optimal price/feature combination for its network security product

Customer Segmentation

Gain a deep understanding of your buyer personas and understand their buying journeys

Segmentation based on customer attitudes, perceptions, intentions, and more
Panels can replicate technology buying circles at complex enterprise companies

Technology Market Assessment

Speak with technology experts who can help you analyze new and adjacent markets

Understand key players and competitors
Pair insights with a deep understanding of your industries
Fast insights to get an early read on market viability and trend analysis

Learn how a client broke into the GAFA market

Our expert network

Our network includes over 75,000 technology executives, IT professionals, and other key decision-makers — customers and potential customers who evaluate, purchase, and utilize tech products every day.

Enterprise CIOs and CTOs

Current executives responsible for evaluating your products and your competitors’ products

Key influencers of IT decision-making

Including directors and vice presidents of technology at enterprise organizations

Cloud and SAAS decision-makers

Executives who weigh in on all CRM purchasing decisions

Heads of supply chain

Professionals who can discuss software and inventory management

Marketing executives

Enterprise CMOs and agency leaders who can discuss advertising spend and technology

Human resources leaders

VPs and heads of HR who evaluate HR and planning software