Client Challenge
The client was looking to gather a deeper understanding of the current therapeutic market and overall perceptions of the target asset.
The client was looking to gather a deeper understanding of the current therapeutic market and overall perceptions of the target asset.
Team
To address the client challenge, the GLG Projects team put together a customized team of subject matter experts and consultants.
Management consultant with 15+ years of life science experience
Dedicated GLG Research and Survey specialists
Expert populations from 7 countries across 7 physician specialties for both survey and consultations
Research Approach
Engagement team worked collaboratively to gather insights through 50 qualitative interviews and a 250 response quantitative survey with key stakeholders across 7 countries within 3 weeks.
Findings
Market research insights provided clients with an overview of the market landscape including identification of the patient journey, current treatments, and overall perceptions of the target asset.
Impact
Client used the research findings and data to evaluate the market and target asset, and support decision to further explore the opportunity.
Follow Up
Client engaged a GLG Advisor to help further assess the asset and provide feedback to the leadership team.
An emerging biotech wanted to conduct a rapid qualitative review of an acquisition target’s pipeline of 5 therapies for rare indications.
Team
To address the client challenge, GLG Projects engaged an experienced biotech venture investor and several prominent KOLs.
Biotech venture investor with deep portfolio evaluation and KOL research experience
Dedicated GLG Research and Recruiting specialists
Leading physician-scientists in the 4 therapeutic areas of interest
Research Approach
Project leader conducted 10 interviews with international KOLs over the course a week to gather insights on unmet needs in these conditions, attractiveness of the programs, and red flags for development hurdles, and synthesize findings with a go/no-go recommendation.
Findings
Two of the programs had significant risks associated with development, safety and likely utilization. KOLs were also aware of, and excited about, competing development programs for two indications.
Impact
Client leadership was able to quickly pass on the opportunity without conducting an expensive deep diligence, and instead continue to focus on scouting efforts.
Follow Up
Client leadership team continues to leverage GLG’s rapid research capabilities on BD and product development initiatives.
A corporate L&D team needed assistance creating an impactful training program for its rising senior executives.
Team
To address the client challenge GLG Projects assembled a customized team of subject matter experts and consultants.
Innovation and organization expert with 20+ years of experience
Former top tier consultant with talent development experience
Consultations with 10 innovative experts across tech, consumer, and healthcare
Research Approach
Engagement team worked collaboratively with the client team to develop an interactive, content-rich session for the client.
Findings
The project effort identified several highly relevant case studies from outside the client’s core business that highlighted best practices and novel ideas for how to gain deeper customer insights in an evolving market environment.
Impact
The client found the session to be engaging and informative, receiving positive feedback from the program attendees, a very high bar for this high profile training program at the client.
Follow Up
GLG Projects has become one of the clients key go-to partners for future L&D session needs.
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