GLG for Advertising & Public Relations

Expand your capabilities to win new business and achieve the best outcomes for your clients.

The Power of Insight

Every day, leading advertising and public relations agencies work with GLG to get the firsthand expertise they need to solve their clients’ most complex challenges.

How We Work

When faced with a client challenge, it can be hard to know where to start. GLG helps advertising agency and public relations professionals gather information and expert insight to deliver optimal client outcomes and win new business.

Win New Business

Pressure-test your pitches and win new business by preparing with an expert in your prospect’s industry.

Voice of Customer Research

Conduct voice-of-customer research with GLG’s panel of experts to deliver the best recommendations for engaging your client’s audience.

Industry Deep Dive

Gain an understanding of new industries quickly by speaking with leading subject-matter experts in the field.

Message Testing

Develop, test, and validate your messaging with experts or targeted panels to provide the best outcome for your client.

How to Leverage GLG for Strategic Advertising and PR Initiatives

Focus Groups

Gather virtual qualitative insights in a small-group format where professionals participate in a real-time, moderated discussion.

Tap into this capability to:

Discover unmet user needs
Understand the decision-making criteria of key user groups
Message-test around products, features, or apps
Gather reactions to concepts during early stage development

Read how an agency client gathered feedback from virtual focus groups to inform a client’s messaging strategy.

Online Discussion Boards

Gather unbiased insights in a private, moderated forum where a targeted group of respondents can comment on your prompts and react to your content.

Tap into this capability to:

Get nuanced feedback on the decision-making criteria of key buyer and user groups
Test the messaging of marketing materials
Discover unmet user needs

Read how an agency client ran an online discussion board to gather input from IT decision-makers on digital connectivity.

Panel Discussions and Advisory Boards

Gather insights from executive-level decision-makers and key opinion leaders through virtual panel and moderated small-group discussions.

Tap into this capability to:

Gain a deeper understanding of market conditions and trends
Discuss topics of interest internally or across a small group of clients, prospects, or business partners
Map strategy to the evolving needs of your clients

Read how a client used a virtual panel to discuss workplace trends in a corporate event.

Pitch/Senior Advisor Support

Engage senior advisors to pressure-test your new business pitches and support your engagements with a deeper bench of expertise.

Tap into this capability to:

Enhance your pitches to win new business
Differentiate your project proposals with an adviser to extend your team
Work with senior experts for the duration of your client engagement to drive your work forward

Read how clients leverage senior advisors for project support.

Webcasts

Gather and present industry and learning and development insights to your clients, employees, or business partners.

Tap into this capability to: